Stacy McNeiland
Stacy Anne McNeiland
Stacy McNeiland Areas of Expertise
• Strategic Planning
• Organizational Development & Management
• Recruitment
• Marketing & Public Relations
• Leadership
Stacy McNeiland Strategic Planning
• Created re-branding strategies and strategic plans for two university departments.
• Held position on the President’s lead-team, helping determine broad corporate objectives.
• Developed strategic recruitment and project management plans for the University of Wisconsin-Superior.
• Authored proposal which tripled sales team & doubled operational budgets.
• Directed staff development and implemented strategic solutions for UCO’s Career Services department.
Stacy McNeiland Organizational Management & Development
• Implemented comprehensive alumni program resulting in a 52% increase in Association membership in two years.
• Responsible for development and leadership of 50+ employees.
• Authored and implemented policy & procedures and employee training manuals.
• Procured additional revenue for Association through sponsorships and affinity partnerships of $200,000+.
• Managed university and Alumni Association budgets of $1 million+.
• Launched new office of Community Outreach, developing overall department direction and organizational structure.
Stacy McNeiland Recruitment
• Directed staff in producing consecutive, record-breaking, first time freshmen enrollment for seven years at UCO, representing a 32% increase in university enrollment.
• Directed university, state-wide recruitment efforts at high school, community college and community level.
• Managed the Alumni Board of Directors and Ambassador program of 500+ members and volunteers.
• Developed and managed new collegiate program, Central S.T.A.F. (Students Today, Alumni Forever), recruiting a record number of 1,500 members in four years.
• Developed UCO’s Adult Orientation program while participating and assisting in recruitment and overall execution.
Stacy McNeiland Marketing & Public Relations
• Created, wrote and designed all alumni & recruitment publications including the university Viewbook and Old North, the alumni magazine.
• Directed alumni and recruitment marketing and branding efforts including print, media, online, web-based and product development.
• Developed all special events for alumni & recruitment offices while serving on many university committees for events such as Homecoming, Athletic Events and Faculty Convocation.
• Implemented communication plan including dual and access marketing initiatives for Community Outreach program.
Stacy McNeiland Leadership
• Directed student leadership organization, the President’s Leadership Council, of 100+ undergraduates.
• Served as lead spokesperson and ambassador for UCO and various non-profit organizations.
• Created university orientation program, Traditions 101, and led the university leadership program for 1000+ students.
• Counseled scholarship-based students at UCO regarding leadership principles and career planning.
• Named “UCO Administrative Leader of the Year,” by student body in 2006.
Stacy McNeiland Employment History
1995-Current
University of Central Oklahoma, Edmond, Oklahoma
Executive Director, Community Outreach & Special Projects (February 2008-Current)
Executive Director, Alumni Relations & Alumni Association(2004-2008)
Director, Prospective Student Services/Scholarships (1997-2004)
Coordinator, Alumni Fundraising & Special Events (1995-1997)
Adjunct Professor, Department of Communications & Leadership (2000-2006)
2005-Current
Strategic Management Designs, Edmond, Oklahoma
Independent Consultant
Stacy McNeiland Education
Oklahoma City University, Oklahoma City, Oklahoma
Master of Liberal Arts/Business Administration with Leadership Management Emphasis
Graduated May 1995, 4.0 G.P.A.
University of Central Oklahoma, Edmond, Oklahoma
Bachelor of Arts, Communications/Public Relations
Graduated May 1993, 3.6 G.P.A.
Stacy McNeiland Community Involvement & Professional Organizations
Edmond Chamber of Commerce, Leadership Edmond Graduate 2004
Edmond Women’s Club
Board of Directors
“This New House” Co-Chair
Publicity Chair
Programs and Socials Chair
Corresponding Secretary
Sigma Kappa Alumni Association
Public Relations Society of America
American Society of Association Executives
Oklahoma Day-Night Coordination Committee
Hotline Committee Chair
Women in Communications – Oklahoma City Chapter
Oklahoma Counselors Association
Oklahoma College Student Personnel Association
Oklahoma Association of Collegiate Registrars and Admission Officers
National Association of Student Personnel Administrators
National Orientation Directors Association
Stacy McNeiland Honors and Awards
Oklahoma City Alumnae Panhellenic, Woman of the Year, 2005
Edmond Chamber of Commerce, Character Award 2006
Click here to find out more about Stacy McNeiland on www.anblik.net
Thursday August 28th, 2008 in Stacy McNeiland | No comments »